Pages

Sunday, August 25, 2013

ALIGNMENT INTELLECTUAL CAPITAL AND INNOVATION STRATEGY

ALIGNMENT INTELLECTUAL CAPITAL AND INNOVATION STRATEGY


Definition of Intellectual Capital
To be able to utilize the intellectual capital companies need to understand whether the intellectual capital. The idea or notion of intellectual capital began in the mid-1980s as indicated by a shift from production-based to service-based economy to knowledg.

There are several definitions of intellectual capital, namely:
According to Stewart (1997) defines intellectual capital as the intellectual material of knowledge, information, intellectual property, experience yangt used to create prosperity.

Mouritsen (1998) defines intellectual capital as a specialized processing technology to calculate the company's prospects in the future.


Relily (1992) category of intangible asset is something that is related to technology, consumer, contract, data processing, personal capital, marketing, location, and good will.

Definition of intangible assets by the international Accounting Standards (IAS) is that international assets are non-monetary assets that can be identified and handling of physical substance for use in the production or provision of goods and services, to be loaned to others or for administrative purposes. The asset is a resource controlled by the enterprise as a result of previous activities and the company of the future economic benefits expected.

Horrison and Sullivan (2000) suggested that the success of the company is strongly influenced by the company's routine efforts to maximize the values ​​of the company's intellectual capital dimiki. Intellectual capital gives values ​​diversity of different organizations such as increase profits innovation acquisition of other companies, customer loyalty, reduced costs, and improved productivity.

Dimensions of Intellectual Capital

There are several dimensions of intellectual capital such as:

1. Capital Human Resources (Human Capital)
    Human capital represents the individual knowledge capital within the organization indicated by the workers
   (Bonits, 1998). This capital is accumulated values ​​of investment in training of workers / employees and HR
   competencies. In other words, HR is the collective capability to provide the best solutions in managing and 
   developing human resources knowledge. This is important because it is a source of innovation and strategy 
   pembahuruan, both derived from the research, and reengineering.

   Proposition mastery mastery human capital effect on structural capital (structural capital) and capital 
   consumers (custumer capital) in the company.


2. Structural capital (Structural Capital)
    Structural capital consists of elements such as innovation, and access to information in the codified 
    knowledge.
 
    Structural capital in a company consists of four elements:
 
   1. System which is the way in which the organization (information, communication, and decision-making) 
       and output (product, service, and capital proceeds).
   2. Structure and responsibilities of the preparation of calculations that define the position and relationships 
       among members of the organization.
   3. Strategy is the organization's goals and how to achieve it.
   4. Culture is the sum of the opinions of individual, collective thinking, and organizational values​​.
 
Proposition mastery structural capital (structural capital) affect the company's dominance in the innovation strategy.

3. External capital (external / Relational / custumer Capital)
    External capital (external capital) also commonly known by the name of capital and relational capital 
    custumer. External / relational capital shows the relationships or networks that associate satisfaction and 
   loyalty in the company which includes the knowledge of channel-channel market, consumers, suppliers and
   custumer relations, and industry associations, and understanding the impact of public policy.

The acquisition of capital consumer proposition (custumer capital) affect the intensity and success of the company's innovation strategy applications.


Operational Performance Company
 Operational performance of the company are used as a measurement of operating performance in the company's evaluation is based on five dimensions of performance productivity, cost, quality, and delivery fleksibilita. Operational performance is seen from its performance relative to its competitors to assess the company's positional advantage.

Proposition would increase the company's operational performance is achieved if the acquisition of intellectual capital (human capital, structural capital, and customer capital) through the implementation of appropriate innovation strategy.

No comments:

Post a Comment